Steve Lieber knows what's going on. Last year when his graphic novel (with Jeff Parker)
Underground surfaced on 4chan, in its entirety, for free, he decided that rather than fight the pirates, he'd start a conversation with them. What resulted was an unprecedented wave of publicity, sales and donations from readers who had enjoyed the book and wanted to support the creators. As the infrographic from his blog shows, even a review at
Boing Boing couldn't generate the same amount of interest in the book.
I sat down to speak with Lieber in March to find out his thoughts on the event and how he saw newsgroup outlets changing the way creators deal with marketing and sales. He's nothing if not a blue sky thinker. After the camera stopped rolling, he began to tell me about his grand scheme to start an artist's colony in Detroit by buying up an entire neighbourhood of cheap property and reinvigorating the city through art. Good luck with that one, Steve...
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